PRODUCT BUILDER

Specializing in Enterprise
Data

Systems

Designed

for

High Stakes.

Startups building zero to one.shaping their visual identity.finding market fit.productizing technical edge.

Software
Observability

Real-time visibility into license ownership, spend, and utilization to identify waste and drive cost optimization for the Fortune 500.

Company

XOPS enables autonomous IT operations for Fortune 500 organizations.

Role

Lead Designer

Timeline

Q2 2025

Platform Expansion

0 → 1

Designed end-to-end software module experience, extending the platform's coverage from employees and devices into software.

Millions Reclaimed

Established foundation for automated software optimization enabling customers like Broadcom to surface and recover waste at scale.

Revenue & Sales Driver

Software Observability became a consistent presence in enterprise sales demos, revealing the depth of XOPS' system of intelligence.

Session Replay

Redesigned Heap's session player from a passive video experience into a diagnostic hub by introducing searchable event logs, session details, and user history to accelerate issue resolution.

Company

Heap is a digital insights platform that helps companies understand their users' digital journeys and identify friction points and opportunities.

Role

Lead Product Designer

Timeline

Q3 2022

Competitive Retention & Acquisition

Helped close new deals and retain existing customers against competing replay tools, strengthening Heap's position ahead of its acquisition by Contentsquare.

10% Usage Growth

Path Analysis

A native user journey mapping experience that removed the platform's reliance on third party tools and made analysis self serve, integrating session replay and frustration signals to reveal actionable friction points.

Company

Auryc is a product analytics platform that helps teams understand user experience and product performance through session replay, analytics, and voice-of-customer feedback.

Role

Lead Product Designer

Timeline

Q2 2021

20% ARR Growth

78% Account Adoption

92% Retention Rate